MDR is working with Port Corpus Christi, Port San Antonio and Port Laredo to implement START (South Texas Alliance for Regional Trade). The goal of START is to help advance the missions of the three Ports through joint marketing and communications efforts. MDR’s Mo Morehead and Nancy Zuniga are acting as facilitators to the Alliance. To find out more about START, click here.
On November 6, 2012, former Air Force two-star general Susan Pamerleau became the first female to be elected Sheriff in Bexar County (San Antonio) Texas. Her historic campaign was managed by Morehead Dotts Rybak, who was responsible for campaign strategy, implementation and creative production. Pamerleau unseated the incumbent Sheriff with a 52% vote majority. It was the latest in many political victories for MDR, who has handled more than 200 campaigns since its founding in 1974. For more information on Susan Pamerleau’s victory, click here.
Morehead Dotts Rybak has been chosen to create and produce a series of :30 television commercials for Texas A&M International University. TAMIU, located in Laredo, Texas, is an international university, poised at the gateway to Mexico and serving as the cultural and intellectual hub of a vibrant bilingual and bicultural community. The TV spots are planned to begin airing in early Spring, 2013.
MDR client, Port Aransas Chamber & Tourist Bureau, had another huge increase in visitation based on hotel occupancy. Fiscal Year 2012 saw a 15% increase in HOT (Hotel Occupancy Tax) collections over FY 2011. That’s on top of a 10% increase from FY 2010 to 2011, making them one of the fastest growing tourism markets in the state. For a look at the Port Aransas & Mustang Island campaign, click here.