Eight years since the closure of Astroworld, Houston will finally have another theme park and entertainment center. And in early November, MDR was chosen by Grand Texas to develop their digital presence. With a short deadline and a very eager public, MDR was able to create a responsive website that will be able to grow as the project continues to evolve. Grandtx.com provides a platform for information on developments and progress for the new park and other exciting venues. Slated for a Summer 2015 opening, construction on the new theme park 30 miles north of Houston is expected to begin in early 2014.
The Port Aransas Chamber and mdr continue to receive industry recognition for marketing work. During the recent marketing awards at the Texas Festival & Events Association (TFEA) conference, the Whooping Crane Festival brought home two awards. They received first place both for Best Event Website and Best Event/Organization E-Newsletter. mdr created and designed both.
FOR IMMEDIATE RELEASE
MOREHEAD | DOTTS | RYBAK SELECTED AS WINNER IN THE
34th ANNUAL TELLY AWARDS
Corpus Christi, Texas. May 23, 2013. The Telly Awards has named morehead | dotts | rybak (MDR) as a winner in the 34th Annual Telly Awards for their broadcast work for NEC Retail. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
The winning entry titled “More Powerful Together” features a series of commercials with animated hands working together to create a cohesive message. The concept was intended to remind consumers of the benefits of using an electric cooperative as opposed to a traditional electric provider. The idea is that the more cooperative members that join NEC Retail, the more powerful they become as consumers. Electric cooperatives function much like a credit union and can typically offer lower rates because they are a not-for-profit organization owned by their members.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national TV commercials, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Other winners have included The Discovery Channel, Fox Networks and The Oprah Winfrey Show.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.
“MDR’s accomplishment illustrates our creativity, skill, and dedication to our craft and serves as a testament to great film and video production, said Stephen Rybak, Principal and Creative Director.
MDR is working with Port Corpus Christi, Port San Antonio and Port Laredo to implement START (South Texas Alliance for Regional Trade). The goal of START is to help advance the missions of the three Ports through joint marketing and communications efforts. MDR’s Mo Morehead and Nancy Zuniga are acting as facilitators to the Alliance. To find out more about START, click here.
On November 6, 2012, former Air Force two-star general Susan Pamerleau became the first female to be elected Sheriff in Bexar County (San Antonio) Texas. Her historic campaign was managed by Morehead Dotts Rybak, who was responsible for campaign strategy, implementation and creative production. Pamerleau unseated the incumbent Sheriff with a 52% vote majority. It was the latest in many political victories for MDR, who has handled more than 200 campaigns since its founding in 1974. For more information on Susan Pamerleau’s victory, click here.
Morehead Dotts Rybak has been chosen to create and produce a series of :30 television commercials for Texas A&M International University. TAMIU, located in Laredo, Texas, is an international university, poised at the gateway to Mexico and serving as the cultural and intellectual hub of a vibrant bilingual and bicultural community. The TV spots are planned to begin airing in early Spring, 2013.
MDR client, Port Aransas Chamber & Tourist Bureau, had another huge increase in visitation based on hotel occupancy. Fiscal Year 2012 saw a 15% increase in HOT (Hotel Occupancy Tax) collections over FY 2011. That’s on top of a 10% increase from FY 2010 to 2011, making them one of the fastest growing tourism markets in the state. For a look at the Port Aransas & Mustang Island campaign, click here.
The bar has been raised.
Easy to use
We’ve made it easier for you to view samples of our work, read about how we’ve helped our clients, contact us & more.
We’ve completely redesigned and rebuilt our website using the latest cutting-edge, robust and widely supported technology.
On the go? Take a peek from your smartphone, there’s still plenty to see while you’re mobile.
Simply visit mdradvertising.com on your smartphone and enjoy some pocket-sized awesomeness.
A closer look inside:
Browse our Creative
Take a look at how our work helped our clients increase their bottom line.
- Optional client area
Clients can view, approve & comment on pending projects.
- Dropbox file upload
Send us large files securely via Dropbox.
- Agency newsletter
Yummy for your email’s tummy.
News, industry info, etc.
PENNY PINCHERS, REJOICE!
Introducing the age of the credit union
NavyArmy Community Credit Union
NavyArmy Community Credit Union is one of the largest financial institutions in South Texas. Through a solid growth structure and a consistent marketing message, they’ve paved the way for others in their industry by educating the public on the benefits of credit unions. While much of NavyArmy’s growth can be attributed to their focus on customer service and undeniably great products, MDR created a brand that embodies their attitude and culture. A brand that’s playful and quirky but still professional, loyal and secure.
With 498% growth over an 8 year span NavyArmy has become one of the top ten fastest growing credit unions in the United States. This consistent success has given them the confidence to implement an aggressive growth strategy into new markets as they continue to expand throughout Texas.