Back-to-School Campaign Results in Traffic Spike

By September 13, 2017News

Do the math and you’ll see MDR’s campaign helped produce traffic at the newly opened Outlets at Corpus Christi Bay. Just in time for Back-to-School shopping, the “OUTsmart. INstyle.” theme is fun and energetic with looks that reflect a 90’s hip hop vibe. The theme’s focus was on value and savings on big brands at a fraction of the price. MDR wanted to create something that would resonate with parents of school age children, many of whom grew up in the 90’s. The center saw a 19% spike in traffic during the month that led into a wildly successful turnout for Texas’ tax-free weekend.

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