Case Study: Corpus Christi Regional Transportation Authority

By November 15, 2011case studies

MOVING PEOPLE

The revival of a very public brand

CLIENT

Corpus Christi Regional Transportation Authority

SINCE

1986

INSIGHT

CCRTA is one of the largest public transportation systems in Texas with over 6 million riders annually. Their brand is their bus so we updated their 25 year old identity from the inside out. New collateral, bus stops, signage and bus designs were given a modern, yet timeless look in an effort to appeal to a younger audience while establishing a unique visual identity that would last them well into the future.

RESULTS

Ridership increased 5% over the previous year and public perception in general has improved. The new brand appeals to a younger, professional audience as public transportation being viewed as a more viable option for a growing number people. MDR outlined a more comprehensive plan on how the brand could expand to accommodate added services such as light rail in the future.