Case Study: NavyArmy Community Credit Union

By November 15, 2011case studies

PENNY PINCHERS, REJOICE!

Introducing the age of the credit union

CLIENT

NavyArmy Community Credit Union

SINCE

2003

INSIGHT

NavyArmy Community Credit Union is one of the largest financial institutions in South Texas. Through a solid growth structure and a consistent marketing message, they’ve paved the way for others in their industry by educating the public on the benefits of credit unions. While much of NavyArmy’s growth can be attributed to their focus on customer service and undeniably great products, MDR created a brand that embodies their attitude and culture. A brand that’s playful and quirky but still professional, loyal and secure.

RESULTS

With 498% growth over an 8 year span NavyArmy has become one of the top ten fastest growing credit unions in the United States. This consistent success has given them the confidence to implement an aggressive growth strategy into new markets as they continue to expand throughout Texas.