Case Study: Port Aransas Chamber & Tourist Bureau

By November 15, 2011case studies

TEXAS. ISLAND STYLE.

Creating a true destination

CLIENT

Port Aransas Chamber & Tourist Bureau

SINCE

2006

INSIGHT

How do we even begin to describe Port Aransas? Let’s just say it’s a funky, quirky and eclectic little beach town that also happens to be wildly popular with sun-loving tourists of all ages. This fishing village of roughly 3,000 citizens attracts 5 million visitors a year. MDR was tapped to take their brand to the next level and create an identity and campaign that captures Port A’s charm, nature and hospitality.

RESULTS

A consistent branding initiative and a more aggressive digital presence has helped place this destination on the map. Hotel/Motel tax receipts increased 8% in a one year span.