Case Study: USS LEXINGTON

By August 24, 2011case studies

MAMMOTH RESULTS

Capturing the excitement of a national landmark

CLIENT

USS LEXINGTON

SINCE

1992

INSIGHT

The perfect example of how longterm relationships grow stronger brands. MDR not only played a major role in the acquisition of this World War II Era Aircraft Carrier, but we continue be sell the excitement and the epic story to visitors of all ages. A client for over 20 years, we are constantly finding new ways stay unique but still relevant. So, when the USS LEXINGTON began constructing a new interactive exhibit, we jumped at the chance to sell it for them.

RESULTS

Virtual Battle Stations came to life in an eye-catching multimedia campaign focused on the interactive component of the new permanent exhibit. The campaign reenergized the overall brand as well as attendance figures.