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New Outlet Center Selects MDR as Its Agency Partner

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Agency chosen to lead brand development strategy as the center continues to attract new stores and shoppers.

After launching a soft opening in May 2017, the Outlets have seen a steady flow of traffic from tourists and underserved shoppers in the Corpus Christi Region. The center continues to develop and add new stores throughout the year as it looks forward to a Spring 2018 Grand Opening.

Designed as an outdoor village of meandering walkways lined with shops and services, the center offers several unique features, including its Curbside Food Truck Pavilion, a refreshing alternative to the standard food court concept. The Outlets have partnered with MDR to develop their new brand and marketing strategy as the shops expand in upcoming months.

About Outlets at Corpus Christi Bay

The Outlets at Corpus Christi Bay (OCCB) is the Coastal Bend’s new destination for unbeatable savings from their outlet brand and specialty stores. A collaboration between Lockhard Companies, Carduner Commercial and EB Development, the center opened in May 2017 and seeks to become the shopping and leisure destination for locals and tourists seeking big brands at affordable prices.

MDR Earns International Acclaim

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Corpus Christi-based advertising agency is recognized for their creative achievements in broadcast and animation.

MDR has been named a winner of the 38th Annual Telly Awards for their broadcast work done for NavyArmy Community Credit Union. With over 13,000 entries from 50 states and 5 continents, the Telly Awards have become one of the most sought-after awards in the industry.

The winning entry was completely created and produced by MDR’s in-house creative and animation team. The entry, titled “Get Serious”, was part of a larger campaign focused on member recruitment. The campaign urged those who have been thinking about changing banks to finally “make their move” and “get serious about switching”. The campaign also won multiple awards at this years American Advertising Awards both at the local and district levels.

“MDR’s accomplishment shows what great work our team is capable of doing. Not only did this work garner awards, but most importantly it produced results for our client”, said Stephen Rybak, Principal and Chief Creative Officer.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national commercials, the finest video and film productions, and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations and corporate video departments in the world.

MDR Attracts Top Talent from Houston, DC Firms

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New team members to help lead continued growth and expansion across the state.

MDR, an award-winning advertising, marketing and digital agency announces the addition of three new employees, Jackie Swonke, as Creative Director, Sara Kilsby as Senior Designer and Angelica Demiris as Traffic Manager.

Jackie and Sara come to MDR from Houston-based firm Unleaded Communications. Bringing extensive energy and retail knowledge, the two have worked as a team for years on award-winning branding, design and strategic marketing campaigns for industries in the B2C and B2B sectors.

Angelica joins the MDR team from Washington, DC Area-based Crosby Marketing, with robust project management and operational skills that are critical to keeping the agency running efficiently, as it continues to expand.

“This serves as a testament to the growing strength of our agency. We’ve created a culture and work environment that top talent—even outside of our state—recognize and want to be part of. The addition of these seasoned agency professionals will take our agency to a new level”, said Stephen Rybak, Principal & Chief Creative Officer at MDR. “It’s an exciting time for our business and our clients.”

Download Full Press release (PDF)

MDR Celebrates Career of Longtime Client, Ann Vaughan

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The end of an era is cause for celebration!

We’ve had the privilege of working alongside Ann Vaughan, former President & CEO of MDR client Port Aransas Chamber of Commerce & Tourism Bureau, for well over a decade. We were proud to see her receive the Tall in Texas Award from the Texas Travel Industry, closing out a career at the top of her game, and humbled to join in the festivities celebrating her retirement.
Together, we’ve seen significant growth in tourism for Port Aransas and cultivated the internationally renowned annual birding event, the Whooping Crane Festival. Her professional legacy will live on in the work we continue to do with the Port Aransas Chamber of Commerce & Tourism Bureau.
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As this chapter for our agency comes to a close, we say to our friend, “Happy trails!”

Port Corpus Christi recognized for community awareness campaign

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So happy to see Port Corpus Christi being honored. Glad we could be part of such a winning team!

The Port of Corpus Christi is being recognized for its community awareness campaign. The 90-year-old port is set to receive an Award of Distinction in the Overall Campaign category for its “People Move Our Port” community awareness campaign.

View the Campaign

Continue Reading at Caller.com

MDR ADDY awards 2015

Big Win at the American Advertising Awards

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MDR takes home 20 ADDYs and Best of Show at the 2015 American

The American Advertising Federation recently held its annual American Advertising Awards in Corpus Christi Texas. With almost 200 entries, agencies from the Corpus Christi and Victoria region competed to be recognized as the best in the industry. The awards, presented to a sold-out crowd, covered all facets of advertising ranging from broadcast, print and out-of-home to websites and digital media.

MDR received the coveted Best of Show for Hooks Baseball Billboard campaign, Best of Digital for Premier ER, Best of Out-of-Home for Hooks Baseball and a Special Judge’s’ Award for design done for Marina Arts District. MDR also received 9 Gold and 7 Silver awards for work across various media.

“We’re proud to continue our consistent track record for creating award winning work. We’re very fortunate to partner with such great clients.”
– Stephen Rybak, Principal & Creative Director at MDR.

Winners from this competition will go on to represent Texas at the regional level and from there go on to compete nationally.

About American Advertising Awards®

The American Advertising Awards are the world’s largest advertising competition with over
50,000 entries nationwide. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The The American Advertising Awards is the only creative awards program administered by the advertising industry for the industry.

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New TV spot for Physicians Premier ER

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PremiER wanted a sophisticated campaign to introduce their services and benefits to the Corpus Christi area. MDR created a campaign that took some of the common complaints regarding traditional emergency rooms and changed them completely. This spot focus on waiting room time.

MDR Wins Platinum at 2015 AVA Digital Awards

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Morehead Dotts Rybak’s work for Texas A&M International won a platinum award in the international competition administered by the Association of Marketing and Communication Professionals. “The International U” campaign video received the Platinum Award (AVA’s highest award) in the 2015 Commercials/Ad Campaigns category.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns-to audio and video production-to website development-to social media interaction-to mobile marketing.

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.

For more information, visit:

www.avaawards.com
View Award winning Work for TAMIU

Contact:

Stephen Rybak
(361) 883-6327 x 104,
email Stephen@mdradvertising.com