Growth at Local Ad Firm Leads to Historic Move into Downtown Corpus Christi

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MDR attracts new clients and adds more talent, prompting major relocation

Since 1974, those seeking creative advertising and media often look to a quaint house on Santa Fe Street. It’s been a long-time fixture of the neighborhood. But steady growth has caused this team to finally outgrow their home. Soon, the agency plans to relocate to a more efficient and modern space in Downtown Corpus Christi.

“This move not only signals a new chapter in our company’s story, but it will allow us to better serve our clients,” says Stephen Rybak, Owner and Chief Creative Officer. “The new office will be more efficient, with more open workspace where our team can collaborate and share ideas.”

The agency move comes at a time of revival of the downtown area. “This is an opportunity to be involved in the rebirth of the soul of our city,” says Nancy Zuniga, Account Executive. “The timing for it couldn’t be better.”

With demolition of the new space almost complete, the plan is to completely renovate the 11th floor of the Wilson Building. Located at 545 N. Upper Broadway, the building was originally constructed in 1927 as The Nixon Building. Perched above the iconic balustrade, it was the first skyscraper to rise above Corpus Christi.

“It has tons of character and history,” says Rybak. “As an evolving agency, we really value that. We thought it was only fitting that our company—which thrives on being original—would create its new home in one of the city’s historic buildings. This concept, uniting the old with the new, is what has kept us successful for so many years.”

The move will be a big shift for the agency, whose first clients were some of Corpus Christi’s oldest and most recognized businesses, including Whataburger, Andrews Distributing, USS Lexington, Red Carpet Carwash and Menger Automotive. Today, they continue to attract notable clients like NavyArmy Community Credit Union, NEC Co-op Energy, Port Corpus Christi, Del Mar College, Shiner and HEB. MDR has made a name for itself over the years, building honest relationships with its clients and forging ahead as one of the city’s longest-living and most recognized ad agencies—a rare breed this day and age.

“Our home on Santa Fe is full of history and great memories, serving us well for over four decades,” says Fred Dotts, one of the agency’s original partners. “But we have no doubt we can recreate that same magic in our new space.”

As the new office continues to undergo construction, the group plans to be moved in by this spring.



MDR Wins Big at the 2018 American Advertising Awards

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MDR Takes Home “Best of Show” and 27 Other Awards

Corpus Christi, TX – (February 22, 2018) The American Advertising Federation recently held its annual American Advertising Awards in Corpus Christi. With almost 200 entries, agencies from the Corpus Christi and Victoria region competed for recognition as the best in the industry. The awards, presented to a sold-out crowd, covered all facets of advertising, ranging from broadcast, print and out-of-home to websites and digital media.

MDR received the coveted “Best of Show” for an Integrated Campaign for the USS LEXINGTON Museum on the Bay. Top honors included two Best of Broadcast Awards for NavyArmy Community Credit Union and Outlets at Corpus Christi Bay; Special Judges’ Award-Creative Radio for Shiner Strawberry Blonde, and Best of Out-of-Home for the USS LEXINGTON. Other awards included eight Gold Addys® for NEC Coop Energy, Charlie’s Place, Bolivar Peninsula, NavyArmy and Shiner Beers.

“Navy Army Community Credit Union has worked with MDR for the last 15 years.  They’re not just our agency, they are a partner and an integral part of our marketing team and strategic growth plan. They bring creativity, professionalism and valuable solutions to every project and we couldn’t be more proud of the work we do together,” says Ashley Smith, Chief Marketing Officer at NavyArmy.

Winners from this competition will go on to represent Texas at the regional level, and from there, go on to compete nationally.

“I think a big part of our success is that we partner with forward-thinking clients, who allow us to push the limits,” says Nancy Vasquez, Account Director at MDR. “They let us have fun and try new things, and it truly becomes a cohesive relationship. That’s when the best work happens.”

About American Advertising Awards®

The American Advertising Awards are the world’s largest advertising competition with over 50,000 entries nationwide. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The American Advertising Awards is the only creative awards program administered by the advertising industry for the industry.




Back-to-School Campaign Results in Traffic Spike

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Do the math and you’ll see MDR’s campaign helped produce traffic at the newly opened Outlets at Corpus Christi Bay. Just in time for Back-to-School shopping, the “OUTsmart. INstyle.” theme is fun and energetic with looks that reflect a 90’s hip hop vibe. The theme’s focus was on value and savings on big brands at a fraction of the price. MDR wanted to create something that would resonate with parents of school age children, many of whom grew up in the 90’s. The center saw a 19% spike in traffic during the month that led into a wildly successful turnout for Texas’ tax-free weekend.

See the campaign

MDR Makes Top Agencies List

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MDR Ranked #6 on San Antonio Business Journals annual list of top advertising agencies. This is up three spots from last year. “This is directly related to our ability to grow right along with our clients, exactly the kind of growth we like to see. When our clients are successful, we’re successful. Bottom line.”, says Stephen Rybak. MDR continues to be a leader in the advertising, marketing and digital industry. Stay tuned for more great news from our clients and our team members.

Talented? Ambitious? Let’s talk!

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MDR is looking to add to it’s growing media department! Think you have what it takes? Take a look at a few of the job requirements. If you sound like a good fit, send us your resume.

Media Buyer | Full-time job

• Help develop media strategies with our media team
• Plan and negotiate with media vendors
• 3+ years experience purchasing media preferred
• Have experience with industry leading media buying software
• Have experience working with billing and accounts payable
• Be a team player and enthusiastic problem solver
• Passion for our clients and delivering results

Ambitious mind can reach us at

Please no phone calls or unscheduled visits.

New Outlet Center Selects MDR as Its Agency Partner

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Agency chosen to lead brand development strategy as the center continues to attract new stores and shoppers.

After launching a soft opening in May 2017, the Outlets have seen a steady flow of traffic from tourists and underserved shoppers in the Corpus Christi Region. The center continues to develop and add new stores throughout the year as it looks forward to a Spring 2018 Grand Opening.

Designed as an outdoor village of meandering walkways lined with shops and services, the center offers several unique features, including its Curbside Food Truck Pavilion, a refreshing alternative to the standard food court concept. The Outlets have partnered with MDR to develop their new brand and marketing strategy as the shops expand in upcoming months.

About Outlets at Corpus Christi Bay

The Outlets at Corpus Christi Bay (OCCB) is the Coastal Bend’s new destination for unbeatable savings from their outlet brand and specialty stores. A collaboration between Lockhard Companies, Carduner Commercial and EB Development, the center opened in May 2017 and seeks to become the shopping and leisure destination for locals and tourists seeking big brands at affordable prices.

MDR Earns International Acclaim

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Corpus Christi-based advertising agency is recognized for their creative achievements in broadcast and animation.

MDR has been named a winner of the 38th Annual Telly Awards for their broadcast work done for NavyArmy Community Credit Union. With over 13,000 entries from 50 states and 5 continents, the Telly Awards have become one of the most sought-after awards in the industry.

The winning entry was completely created and produced by MDR’s in-house creative and animation team. The entry, titled “Get Serious”, was part of a larger campaign focused on member recruitment. The campaign urged those who have been thinking about changing banks to finally “make their move” and “get serious about switching”. The campaign also won multiple awards at this years American Advertising Awards both at the local and district levels.

“MDR’s accomplishment shows what great work our team is capable of doing. Not only did this work garner awards, but most importantly it produced results for our client”, said Stephen Rybak, Principal and Chief Creative Officer.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national commercials, the finest video and film productions, and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations and corporate video departments in the world.

MDR Attracts Top Talent from Houston, DC Firms

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New team members to help lead continued growth and expansion across the state.

MDR, an award-winning advertising, marketing and digital agency announces the addition of three new employees, Jackie Swonke, as Creative Director, Sara Kilsby as Senior Designer and Angelica Demiris as Traffic Manager.

Jackie and Sara come to MDR from Houston-based firm Unleaded Communications. Bringing extensive energy and retail knowledge, the two have worked as a team for years on award-winning branding, design and strategic marketing campaigns for industries in the B2C and B2B sectors.

Angelica joins the MDR team from Washington, DC Area-based Crosby Marketing, with robust project management and operational skills that are critical to keeping the agency running efficiently, as it continues to expand.

“This serves as a testament to the growing strength of our agency. We’ve created a culture and work environment that top talent—even outside of our state—recognize and want to be part of. The addition of these seasoned agency professionals will take our agency to a new level”, said Stephen Rybak, Principal & Chief Creative Officer at MDR. “It’s an exciting time for our business and our clients.”

Download Full Press release (PDF)

MDR Celebrates Career of Longtime Client, Ann Vaughan

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The end of an era is cause for celebration!

We’ve had the privilege of working alongside Ann Vaughan, former President & CEO of MDR client Port Aransas Chamber of Commerce & Tourism Bureau, for well over a decade. We were proud to see her receive the Tall in Texas Award from the Texas Travel Industry, closing out a career at the top of her game, and humbled to join in the festivities celebrating her retirement.
Together, we’ve seen significant growth in tourism for Port Aransas and cultivated the internationally renowned annual birding event, the Whooping Crane Festival. Her professional legacy will live on in the work we continue to do with the Port Aransas Chamber of Commerce & Tourism Bureau.

As this chapter for our agency comes to a close, we say to our friend, “Happy trails!”