Tomorrow (Friday, Dec 4th) at 2pm MDR will close and the team will converge at Bowlero for an epic battle of bowling (because an MDR holiday party isn’t complete without an office-wide competition). We’ll be back in action on Monday. Take note: Emails on Monday may be slow on account of sore muscles.
Morehead Dotts Rybak’s work for Texas A&M International won a platinum award in the international competition administered by the Association of Marketing and Communication Professionals. “The International U” campaign video received the Platinum Award (AVA’s highest award) in the 2015 Commercials/Ad Campaigns category.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns-to audio and video production-to website development-to social media interaction-to mobile marketing.
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.
For more information, visit:
(361) 883-6327 x 104,
Eight years since the closure of Astroworld, Houston will finally have another theme park and entertainment center. And in early November, MDR was chosen by Grand Texas to develop their digital presence. With a short deadline and a very eager public, MDR was able to create a responsive website that will be able to grow as the project continues to evolve. Grandtx.com provides a platform for information on developments and progress for the new park and other exciting venues. Slated for a Summer 2015 opening, construction on the new theme park 30 miles north of Houston is expected to begin in early 2014.
The Port Aransas Chamber and mdr continue to receive industry recognition for marketing work. During the recent marketing awards at the Texas Festival & Events Association (TFEA) conference, the Whooping Crane Festival brought home two awards. They received first place both for Best Event Website and Best Event/Organization E-Newsletter. mdr created and designed both.
FOR IMMEDIATE RELEASE
MOREHEAD | DOTTS | RYBAK SELECTED AS WINNER IN THE
34th ANNUAL TELLY AWARDS
Corpus Christi, Texas. May 23, 2013. The Telly Awards has named morehead | dotts | rybak (MDR) as a winner in the 34th Annual Telly Awards for their broadcast work for NEC Retail. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
The winning entry titled “More Powerful Together” features a series of commercials with animated hands working together to create a cohesive message. The concept was intended to remind consumers of the benefits of using an electric cooperative as opposed to a traditional electric provider. The idea is that the more cooperative members that join NEC Retail, the more powerful they become as consumers. Electric cooperatives function much like a credit union and can typically offer lower rates because they are a not-for-profit organization owned by their members.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national TV commercials, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Other winners have included The Discovery Channel, Fox Networks and The Oprah Winfrey Show.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.
“MDR’s accomplishment illustrates our creativity, skill, and dedication to our craft and serves as a testament to great film and video production, said Stephen Rybak, Principal and Creative Director.
MDR is working with Port Corpus Christi, Port San Antonio and Port Laredo to implement START (South Texas Alliance for Regional Trade). The goal of START is to help advance the missions of the three Ports through joint marketing and communications efforts. MDR’s Mo Morehead and Nancy Zuniga are acting as facilitators to the Alliance. To find out more about START, click here.
On November 6, 2012, former Air Force two-star general Susan Pamerleau became the first female to be elected Sheriff in Bexar County (San Antonio) Texas. Her historic campaign was managed by Morehead Dotts Rybak, who was responsible for campaign strategy, implementation and creative production. Pamerleau unseated the incumbent Sheriff with a 52% vote majority. It was the latest in many political victories for MDR, who has handled more than 200 campaigns since its founding in 1974. For more information on Susan Pamerleau’s victory, click here.
Morehead Dotts Rybak has been chosen to create and produce a series of :30 television commercials for Texas A&M International University. TAMIU, located in Laredo, Texas, is an international university, poised at the gateway to Mexico and serving as the cultural and intellectual hub of a vibrant bilingual and bicultural community. The TV spots are planned to begin airing in early Spring, 2013.
MDR client, Port Aransas Chamber & Tourist Bureau, had another huge increase in visitation based on hotel occupancy. Fiscal Year 2012 saw a 15% increase in HOT (Hotel Occupancy Tax) collections over FY 2011. That’s on top of a 10% increase from FY 2010 to 2011, making them one of the fastest growing tourism markets in the state. For a look at the Port Aransas & Mustang Island campaign, click here.