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Introducing the age of the credit union
NavyArmy Community Credit Union
NavyArmy Community Credit Union is one of the largest financial institutions in South Texas. Through a solid growth structure and a consistent marketing message, they’ve paved the way for others in their industry by educating the public on the benefits of credit unions. While much of NavyArmy’s growth can be attributed to their focus on customer service and undeniably great products, MDR created a brand that embodies their attitude and culture. A brand that’s playful and quirky but still professional, loyal and secure.
With 498% growth over an 8 year span NavyArmy has become one of the top ten fastest growing credit unions in the United States. This consistent success has given them the confidence to implement an aggressive growth strategy into new markets as they continue to expand throughout Texas.
Connecting with consumers
The power of a cooperative
NEC Retail became the only not-for-profit customer owned retail electric provider in the State of Texas when they chose to enter the retail electricity market. As a cooperative NEC Retail can offer huge benefits to its customers that its competitors can’t. Together, NEC Retail and MDR embarked on a multi-year advertising campaign to educate the public and create awareness for the brand and the benefits it can provide its customers.
Since NEC Retail joined the deregulated market in 2006 they have averaged over 10% customer gains each year and nearly doubled their total customers. NEC Retail now has customers in over 100 counties in the State of Texas and their coverage area continues to expand each year.
The revival of a very public brand
Corpus Christi Regional Transportation Authority
CCRTA is one of the largest public transportation systems in Texas with over 6 million riders annually. Their brand is their bus so we updated their 25 year old identity from the inside out. New collateral, bus stops, signage and bus designs were given a modern, yet timeless look in an effort to appeal to a younger audience while establishing a unique visual identity that would last them well into the future.
Ridership increased 5% over the previous year and public perception in general has improved. The new brand appeals to a younger, professional audience as public transportation being viewed as a more viable option for a growing number people. MDR outlined a more comprehensive plan on how the brand could expand to accommodate added services such as light rail in the future.
TEXAS. ISLAND STYLE.
Creating a true destination
Port Aransas Chamber & Tourist Bureau
How do we even begin to describe Port Aransas? Let’s just say it’s a funky, quirky and eclectic little beach town that also happens to be wildly popular with sun-loving tourists of all ages. This fishing village of roughly 3,000 citizens attracts 5 million visitors a year. MDR was tapped to take their brand to the next level and create an identity and campaign that captures Port A’s charm, nature and hospitality.
A consistent branding initiative and a more aggressive digital presence has helped place this destination on the map. Hotel/Motel tax receipts increased 8% in a one year span.
A MAJOR MAKEOVER
The digital overhaul of a global brand
Farouk Systems, Inc. (CHI® Biosilk®)
Maker of popular household brands like CHI® Biosilk® and Sunglitz®, this uber popular, world-wide company reached out to mdr to lead the digital overhaul of farouk.com. MDR led the team that energized the company’s online presence and organized all of their brands in one location.
A database of over 3,000 product SKUs was integrated into a content management system that positioned the company for future growth and e-commerce capabilities. The new site is built for the future and the development of new product lines. The farouk.com global site ranking has improved 64% while traffic has increase 40%.
Capturing the excitement of a national landmark
The perfect example of how longterm relationships grow stronger brands. MDR not only played a major role in the acquisition of this World War II Era Aircraft Carrier, but we continue be sell the excitement and the epic story to visitors of all ages. A client for over 20 years, we are constantly finding new ways stay unique but still relevant. So, when the USS LEXINGTON began constructing a new interactive exhibit, we jumped at the chance to sell it for them.
Virtual Battle Stations came to life in an eye-catching multimedia campaign focused on the interactive component of the new permanent exhibit. The campaign reenergized the overall brand as well as attendance figures.