Port Aransas is wildly popular with sun-loving tourists of all ages. But it’s the locals who love it the most. So, in an effort to attract more visitors during the historically slower Fall season, MDR created a campaign that showed Port A from their perspective. The campaign let visitors in on a little secret–that Fall is the best time to come enjoy Port A like a local. It not only helped increase HOT tax collections but drove more traffic to local shops and eateries by featuring local favorites.