St. Mary’s wanted a strong brand message that got to the core of their marianist values. MDR created an overall theme as well as unique campaigns for the various schools of study. One specific campaign was for the Greehey School of Business where we developed a series of distinctive headlines featuring acronyms commonly used in the business world. This not only got the attention of a business-minded individuals, but got them to think about their future and how to achieve their goals.