Located in Laredo, Texas on the Texas-Mexico border, Texas A&M International University offers students real-world experience as they are immersed in the local culture on a daily basis. The city itself is a living classroom making TAMIU one of the only schools that offers a truly international experience. With so many Texas universities competing for students, TAMIU needed a strong message to differentiate themselves from the competition. MDR positioned TAMIU as the International U. It urged potential students to envision themselves in big careers and it allowed the school to take ownership of being the go-to university for international studies.
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