Salute to Summer
USS Lexington’s favorite season because they invite guests from all over. We created a promotional campaign
to help drive even more traffic by using an affordable giveaway
(50 pairs of commemorative sunglasses every day between
Memorial Day and Labor Day)
. It’s was a
fun way to
salute the brave men and women who served aboard
and to enjoy
fun and adventure
all summer long. The campaign not only drove traffic but provided a keepsake for visitors to use long after their adventure. It also set the foundation for an annual campaign that can be updated and reimagined each Summer.
Increase in Attendance (YOY)
Increase in Web Traffic
Increase in Web Sessions
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