By Stephen Rybak, Principal & CCO, MDR Every year on the Friday before Labor Day, our office goes quiet. Phones are off. Out-of-office replies are on. And if you text…
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Beyond the Click: How to Focus on Media Metrics That Drive Results We live in a time of data overload. From impressions and clicks to bounce rates and reach, marketers…
Closing the Loop: Why Tracking Is the Backbone of ROI Campaigns don’t end when ads go live — that’s where the real work begins. At MDR, tracking bridges the gap…
Great digital design is all about creating an intuitive, engaging, and seamless experience for your users. As the world increasingly moves online, the digital experience is now the most important…
The Future of Media Planning and Buying: What’s Next Is Already Now In the ever-evolving world of media, standing still is not an option. What worked yesterday might be obsolete…
Precision in Every Placement: The Art and Science of Media Buying Once the strategy is set, execution begins. Media buying at MDR is both an art and a science —…
Strategic Media Planning: The Blueprint Behind Every Successful Campaign Before a single ad runs, there’s a strategy. At MDR, media planning is where campaigns begin — and where success is…
Content is the glue that holds your multi-channel marketing together. Today, your brand isn’t just present on one platform — it’s spread across websites, social media, email campaigns, and even…