The Corpus Christi Regional Transportation Authority developed a strategic growth plan called Transit Plan 2020. Executing the plan is a major undertaking that includes updates to the entire system, service improvements and updating the routing system. For riders, this means options that offer more comfort, more convenience and more efficiency. To better communicate and simplify their message to riders, we created a newly-branded, attractively packaged system for the entire suite of the “B” services, called Fleet Forward. The new branding supports their position as the same trusted, reliable transportation system, but with the modern conveniences that riders deserve.