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Strategic Media Approaches for Diverse Client Needs

By Case Studies
We hate to start out with a marketing buzzword, but we promise – this is relevant. Every solid marketing strategy starts with understanding your Unique Selling Proposition (USP). What does your customer want? What does your business do well? What is your competition doing? Your USP tells us what you...
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Showing a wall mural painted with the Kemah branding. Branding designed by MDR. Kemah is a small coastal town just outside of Houston.

The City of Kemah Destination Marketing Campaign

By Case Studies, News
What is Destination Marketing? At MDR, our branding and marketing goes way beyond products and services. In fact, some of our best work focuses on entire cities. That's what destination marketing is all about: building compelling brands that capture each destination’s unique personality, supported by strategic marketing that inspires real-life...
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Rally Credit Union Rebrand

By Case Studies, News
What is a re-brand? At MDR, we get this question a lot and believe it or not, there can be a range of answers. Many factors can lead to a rebrand, but the result should always be a customized solution for your brand’s situation. A solid and successful rebrand can...
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Case Study: NavyArmy Community Credit Union

By Case Studies

PENNY PINCHERS, REJOICE! Introducing the age of the credit union CLIENT NavyArmy Community Credit Union SINCE 2003 INSIGHT NavyArmy Community Credit Union is one of the largest financial institutions in South Texas. Through a solid growth structure and a consistent marketing message, they’ve paved the way for others in their…

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Case Study: NEC Retail

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Connecting with consumers The power of a cooperative Client NEC Retail Since 2000 Insight NEC Retail became the only not-for-profit customer owned retail electric provider in the State of Texas when they chose to enter the retail electricity market. As a cooperative NEC Retail can offer huge benefits to its…

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Case Study: Port Aransas Chamber & Tourist Bureau

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TEXAS. ISLAND STYLE. Creating a true destination CLIENT Port Aransas Chamber & Tourist Bureau SINCE 2006 INSIGHT How do we even begin to describe Port Aransas? Let’s just say it’s a funky, quirky and eclectic little beach town that also happens to be wildly popular with sun-loving tourists of all…

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Case Study: Farouk Systems, Inc.

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A MAJOR MAKEOVER The digital overhaul of a global brand CLIENT Farouk Systems, Inc. (CHI® Biosilk®) SINCE 2010 INSIGHT Maker of popular household brands like CHI® Biosilk® and Sunglitz®, this uber popular, world-wide company reached out to mdr to lead the digital overhaul of farouk.com. MDR led the team that…

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Case Study: USS LEXINGTON

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MAMMOTH RESULTS Capturing the excitement of a national landmark CLIENT USS LEXINGTON SINCE 1992 INSIGHT The perfect example of how longterm relationships grow stronger brands. MDR not only played a major role in the acquisition of this World War II Era Aircraft Carrier, but we continue be sell the excitement…

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