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Corpus Christi, Texas. May 23, 2013. The Telly Awards has named morehead | dotts | rybak (MDR) as a winner in the 34th Annual Telly Awards for their broadcast work for NEC Retail. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

The winning entry titled “More Powerful Together” features a series of commercials with animated hands working together to create a cohesive message. The concept was intended to remind consumers of the benefits of using an electric cooperative as opposed to a traditional electric provider. The idea is that the more cooperative members that join NEC Retail, the more powerful they become as consumers. Electric cooperatives function much like a credit union and can typically offer lower rates because they are a not-for-profit organization owned by their members.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national TV commercials, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Other winners have included The Discovery Channel, Fox Networks and The Oprah Winfrey Show.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.

“MDR’s accomplishment illustrates our creativity, skill, and dedication to our craft and serves as a testament to great film and video production, said Stephen Rybak, Principal and Creative Director.

South Texas Trade Alliance facilitated by MDR Advertising

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MDR is working with Port Corpus Christi, Port San Antonio and Port Laredo to implement START (South Texas Alliance for Regional Trade).  The goal of START is to help advance the missions of the three Ports through joint marketing and communications efforts.  MDR’s Mo Morehead and Nancy Zuniga are acting as facilitators to the Alliance.  To find out more about START, click here.

MDR helps Susan Pamerleau become first female Sheriff in San Antonio history

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On November 6, 2012, former Air Force two-star general Susan Pamerleau became the first female to be elected Sheriff in Bexar County (San Antonio) Texas.  Her historic campaign was managed by Morehead Dotts Rybak, who was responsible for campaign strategy, implementation and creative production.  Pamerleau unseated the incumbent Sheriff with a 52% vote majority.  It was the latest in many political victories for MDR, who has handled more than 200 campaigns since its founding in 1974. For more information on Susan Pamerleau’s victory, click here.

MDR picked to produce TV campaign for Texas A&M International University

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Morehead Dotts Rybak has been chosen to create and produce a series of :30 television commercials for Texas A&M International University.  TAMIU, located in Laredo, Texas, is an international university, poised at the gateway to Mexico and serving as the cultural and intellectual hub of a vibrant bilingual and bicultural community.  The TV spots are planned to begin airing in early Spring, 2013.

Port Aransas visitor business continues its torrid pace.

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MDR client, Port Aransas Chamber & Tourist Bureau, had another huge increase in visitation based on hotel occupancy. Fiscal Year 2012 saw a 15% increase in HOT (Hotel Occupancy Tax) collections over FY 2011. That’s on top of a 10% increase from FY 2010 to 2011, making them one of the fastest growing tourism markets in the state. For a look at the Port Aransas & Mustang Island campaign, click here.