Media & Metrics That Move People
We don’t just place media. We engineer it — with precision, purpose, and performance. At MDR, media is more than a line item. It’s a lever for growth. We build campaigns that connect with the right audience, in the right place, at the right time — and we measure everything. Whether you’re launching a local initiative or a multi-market campaign, our full-funnel media approach is built to deliver measurable impact.
Media Planning:
STRATEGY STARTS HERE
Before a single dollar is spent, we build a blueprint grounded in insight and opportunity. Our planning process combines audience data, platform performance, and brand goals to craft a media roadmap that drives real results. We ask the right questions: Who are we reaching? Where are they? When are they most engaged? What will move them to act?
Our media planning includes:
- Audience segmentation & persona development
- Channel strategy (traditional, digital, social, streaming, OOH)
- Budget allocation and flighting
- Competitive landscape and share-of-voice analysis
- Geo-targeting and timing strategies
Media Buying:
PRECISION IN EVERY PLACEMENT
Once the plan is in place, our media buyers go to work — negotiating, optimizing, and activating across every relevant platform. We combine human expertise with data-driven tools to make every impression count. We stretch budgets further with smart negotiation, strategic timing, and dynamic reallocation as the campaign evolves.
Our buying capabilities include:
- Digital display, video, programmatic & paid social
- TV, radio, streaming audio & podcast placements
- Outdoor, print & experiential media
- Direct publisher relationships & value-added buys
- Real-time bidding and retargeting strategies
Media Tracking:
CLOSING THE LOOP
If you’re not tracking, you’re guessing. We build custom dashboards and use real-time data to monitor performance, refine placements, and report results that matter. We don’t just report. We translate data into insights — then use those insights to make every campaign smarter than the last.
Our tracking and analytics covers:
- Conversion tracking setup (pixels, UTMs, tags)
- Cross-platform performance monitoring
- A/B testing and multivariate experimentation
- CRM and sales funnel integration
- Customized KPI dashboards and performance reviews
Integrated. Intelligent. Impactful.
Media doesn’t work in silos — and neither do we. Our team collaborates across creative, digital, and strategy to ensure your media plan supports your full brand experience. From awareness to action, we connect every touchpoint to move people and drive performance.
Ready to get more from your media?
Let’s build a smarter, stronger strategy together.
Contact us