As agency of record for over 10 years, we were able to increase hotel/motel tax collections by 156% for the Port Aransas Chamber and Tourist Bureau. This outpaced all other competing Texas coastal destinations during the same time frame, many of which had larger budgets. Below is a rebrand exploration that was requested shortly before Hurricane Harvey hit. While that unforeseen event shifted the city’s focus, we still thought it was a fun campaign that captured the charm and attitude of the little town regulars like to call Port A.
When you’re in Port Aransas, you’re in a different place. A different state of mind. We call it “the Island Life”. What does that mean? Well, it’s a lot of things. That’s what makes it so special. It’s a little funky, a little gritty. It’s a little casual, but also a little classy. Let’s just say it has its own little attitude. One might wonder, how can one little island have so much to offer? We’ll tell you: it has a lot of character, a lot of stories and it’s filled with folks who have a whole lot of love for it.

6

Annual Visitors

156

HOT Tax Increase

5

in Social Check-ins*
*Among U.S. Spring Break Destination
When Hurricane Harvey hit the Texas coast, it uprooted so many lives and forever changed the landscape of our beloved town of Port Aransas. But they were determined to come roaring back, so we proposed cooperative efforts with two recognizable Texas brands. One synonymous with fueling road warriors and the other with quenching the thirst of beach goers. The idea was that a portion of proceeds would go towards relief efforts as the town began to rebuild and reclaim its spot as a top destination.