As agency of record for over 10 years, we were able to increase hotel/motel tax collections by 156% for the Port Aransas Chamber and Tourist Bureau. This outpaced all other competing Texas coastal destinations during the same time frame, many of which had larger budgets. Below is a rebrand exploration that was requested shortly before Hurricane Harvey hit. While that unforeseen event shifted the city’s focus, we still thought it was a fun campaign that captured the charm and attitude of the little town regulars like to call Port A.
When you’re in Port Aransas, you’re in a different place. A different state of mind. We call it “the Island Life”. What does that mean? Well, it’s a lot of things. That’s what makes it so special. It’s a little funky, a little gritty. It’s a little casual, but also a little classy. Let’s just say it has its own little attitude. One might wonder, how can one little island have so much to offer? We’ll tell you: it has a lot of character, a lot of stories and it’s filled with folks who have a whole lot of love for it.
HOT Tax Increase
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