Kemah, Texas is known for its nostalgic, waterfront boardwalk and a long history rooted in boating culture. But it lacked a true visitor focused identity that captured that fun and excitement. With a wide array of activities that go beyond the boardwalk, the city has so much more to offer visitors. They just needed to tell their story. MDR created a brand identity that’s light, fun and inclusive. One that will not just serve as a marketing tool but also enhance civic pride from within.
View Discover Kemah's Website
Showing nautical flag designs that inspired the Kemah logo. Kemah is a small coastal town just outside of Houston.
Kemah has been and will forever be connected to the water and the wind. It’s boating culture and walkable waterfront, even down to the name Kemah meaning “wind in the face”. Inspired by the international communication system of nautical flags, we developed our own versions. Each one capturing an idea or activity that makes Kemah unique and communicates it in an instant much like the nautical flags do for passing boats.
Showing the graphic tiles that make up Kemah's branding.
Showing the different versions of the Kemah flag concept logos. Branding designed by MDR. Kemah is a small coastal town just outside of Houston.
The result is a series of interchangeable logos that appeal to different audiences. There’s one geared toward nature lovers, one for boaters and one for thrill seekers. The logo is as unique as Kemah.
Animated Kemah TX logo. Kemah is a small coastal town just outside of Houston.
Showing a wall mural painted with the Kemah branding. Branding designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing the Kemah, TX website concept displayed on tablets. Branding designed by MDR. Kemah is a coastal town just outside of Houston.
Showing water bottles with the Kemah branding. Branding designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing a tote bag and flip flops with the Kemah logo. Branding and logos designed by MDR. Kemah is a small coastal town just outside of Houston.
Beachwear with the Kemah branding. Branding and logos designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing a kid's t-shirt with the Kemah logo and slogan. Kemah is a small coastal town just outside of Houston.
Showing a windbreaker with the Kemah TX logo. Branding and logos designed by MDR. Kemah is a coastal town just outside of Houston.
Showing the Kemah TX branding on banners hanging from a streetlight. Branding designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing the Kemah TX logo and slogan on a billboard. Branding and logo designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing the Kemah TX logo and slogan on a billboard. Branding and logo designed by MDR. Kemah is a small coastal town just outside of Houston.
Showing the Kemah logo and branding on a sailboat.
Showing a magazine with a full page advertisement for Kemah, TX featuring MDR's updated branding for Kemah used in the ad. Kemah is a coastal town just outside of Houston.

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