MDR and Rally Credit Union Get National Spotlight

MDR, a leading marketing agency, and Rally Credit Union, a renowned financial institution, are delighted to announce their recent feature on The Financial Brand website. This recognition is a testament to the years of dedicated planning, research, focus grouping, and creative collaboration between the MDR and Rally teams.

The success of this credit union and its remarkable growth over the past two decades serves as a shining example of a true, solid agency partnership rooted in trust,” said Stephen Rybak, Principal & CCO of MDR. “A rebrand of this magnitude involves numerous moving parts and considerations for various audiences, including members, veterans, staff, vendors, partners, and community leaders. Throughout the entire process, we were fortunate to have a strong team at Rally to work with every step of the way. From tellers to the C-suite and board members, this endeavor received nothing but positivity from start to finish. We are incredibly proud of the outcome and anticipate even more growth in for the credit union in the future.”

About Financial Brand

The Financial Brand is a distinguished digital publication that focuses on strategic marketing issues in the retail banking sector. It serves as the premier resource for C-level executives seeking the latest ideas, insights, and information on how financial institutions build and grow their brands.

With its sharp focus, The Financial Brand provides strategic analysis and insights on a range of critical issues faced by banks and credit unions today. The platform offers real-world examples, ideas, innovations, and practical advice on how to succeed in retail banking. No other publication delivers this level of comprehensive coverage on marketing, customer experience, retail channels, mobile, product design, and growth strategies in the banking industry.

The feature on The Financial Brand highlights the exceptional partnership between MDR and Rally Credit Union and showcases their joint efforts in executing a successful rebranding initiative. This recognition further solidifies their commitment to excellence and innovation in the financial sector.