New Home Builder Is on Pace to Outperform Previous Year…Again
2019 is looking to be a great year for Texas home builder Hogan Homes. The year started with the grand opening of their new Harbor Heights community in Aransas Pass followed by a huge Open House Weekend sales event featuring numerous open houses in each of the five communities, promoting buyer incentives, summer giveaways and lenders onsite.
New offerings as well as new marketing initiatives have help boost homebuyer traffic. First half numbers are up across the board as they’ve seen an increase of over 120% in new website visitors, as well as generating over 3,600 virtual home tours since March. They’ve also had a 16% increase in traffic to their five model homes and a 20% increase in sales since the new year.
Hogan Homes attributes a lot of their success to their in-house staff as well as their marketing partner, MDR Advertising. “Hogan has the floorplans, the designs and the customer service homebuyers are looking for,” said Rebecca Childs, Account Manager at MDR. “We’re fortunate to have a great client and product to promote. We are really proud of the results we’re helping them achieve year after year and we certainly love helping Texas residents find their dream home,” adds Childs.