A MAJOR MAKEOVER

The digital overhaul of a global brand

CLIENT

Farouk Systems, Inc. (CHI® Biosilk®)

SINCE

2010

INSIGHT

Maker of popular household brands like CHI® Biosilk® and Sunglitz®, this uber popular, world-wide company reached out to mdr to lead the digital overhaul of farouk.com. MDR led the team that energized the company’s online presence and organized all of their brands in one location.

RESULTS

A database of over 3,000 product SKUs was integrated into a content management system that positioned the company for future growth and e-commerce capabilities. The new site is built for the future and the development of new product lines. The farouk.com global site ranking has improved 64% while traffic has increase 40%.