MDR Advertising Wins Prestigious HSMAI Adrian Award
MDR Advertising is proud to announce that our team’s campaign for Discover Kemah has been honored with an Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI), recognizing our excellence in travel marketing.
The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define the industry. The awards are presented annually by to honor outstanding, results-driven campaigns in the hospitality, travel, and tourism industries. This year’s awards will be presented in New York City on February 18, 2026.
A Campaign That Captures Kemah’s Charm
Our work with Discover Kemah was rooted in the mission to elevate Kemah, Texas, as a premier coastal destination — not just a place on the map, but an experience. We crafted an integrated campaign that blended storytelling, digital content, and community engagement to showcase:
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The iconic boardwalk, waterfront attractions, and local culinary gems
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Unique family experiences and romantic escapes
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The rich history and nightlife that make Kemah a year-round destination
Through targeted digital ads, social media storytelling, video content, and earned media outreach, we emphasized both the authenticity of Kemah and its broad appeal to travelers of all types.
Impact & Results
The campaign delivered outstanding results, including:
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A marked increase in website traffic to Discover Kemah’s site
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Higher engagement on social media platforms, particularly from key demographics (families, couples, regional travelers)
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Measurable lift in visitor sentiment and awareness of Kemah as more than a day-trip destination
- Add most of all, a dramatic 96% increase in Hotel Tax receipts
These results, combined with our creative execution, helped earn the Adrian Award and validate our strategy.
What This Win Means for MDR
“We are thrilled to receive this recognition from HSMAI,” said Stephen Rybak, Principal at MDR Advertising. “Kemah is a remarkable destination, and our collaboration with the Discover Kemah team allowed us to bring its story to life in a meaningful way. This award is a direct result of our commitment to strategic creativity and measurable impact in travel marketing.”
This win not only highlights MDR Advertising’s capabilities in destination marketing, but also reaffirms our commitment to helping our clients tell compelling stories that drive results.