MDR partnered with Houston’s 7 Cultural Districts to develop a collaborative marketing campaign designed to showcase the city’s vibrant arts and culture scene during the summer of 2026. Timed alongside the FIFA World Cup, the campaign focused on leveraging an international tourism influx by driving awareness and attendance to music, theater, dance, visual arts, and cultural events happening across Houston.
Our team led campaign strategy, creative development, digital advertising, and website planning. We created a unified platform that invited visitors and residents alike to explore Houston through its neighborhoods, artists, and cultural experiences. The initiative emphasized mobile-first discovery, targeted digital media, and collaborative storytelling to position Houston as a world-class cultural destination.
