Summer is the USS Lexington’s favorite season because they invite guests from all over. We created a promotional campaign to help drive even more traffic by using an affordable giveaway (50 pairs of commemorative sunglasses every day between Memorial Day and Labor Day). It’s was a fun way to salute the brave men and women who served aboard Lady LEX and to enjoy fun and adventure all summer long. The campaign not only drove traffic but provided a keepsake for visitors to use long after their adventure. It also set the foundation for an annual campaign that can be updated and reimagined each Summer.