Summer is the USS Lexington’s favorite season because they invite guests from all over. We created a promotional campaignto help drive even more traffic by using an affordable giveaway (50 pairs of commemorative sunglasses every day between Memorial Day and Labor Day). It’s was a fun way to salute the brave men and women who served aboard Lady LEX and to enjoyfun and adventure all summer long. The campaign not only drove traffic but provided a keepsake for visitors to use long after their adventure. It also set the foundation for an annual campaign that can be updated and reimagined each Summer.