FOR IMMEDIATE RELEASE
MOREHEAD | DOTTS | RYBAK SELECTED AS WINNER IN THE
34th ANNUAL TELLY AWARDS

Corpus Christi, Texas. May 23, 2013. The Telly Awards has named morehead | dotts | rybak (MDR) as a winner in the 34th Annual Telly Awards for their broadcast work for NEC Retail. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

The winning entry titled “More Powerful Together” features a series of commercials with animated hands working together to create a cohesive message. The concept was intended to remind consumers of the benefits of using an electric cooperative as opposed to a traditional electric provider. The idea is that the more cooperative members that join NEC Retail, the more powerful they become as consumers. Electric cooperatives function much like a credit union and can typically offer lower rates because they are a not-for-profit organization owned by their members.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and national TV commercials, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Other winners have included The Discovery Channel, Fox Networks and The Oprah Winfrey Show.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.

“MDR’s accomplishment illustrates our creativity, skill, and dedication to our craft and serves as a testament to great film and video production, said Stephen Rybak, Principal and Creative Director.