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Case Study: Corpus Christi Regional Transportation Authority


The revival of a very public brand


Corpus Christi Regional Transportation Authority




CCRTA is one of the largest public transportation systems in Texas with over 6 million riders annually. Their brand is their bus so we updated their 25 year old identity from the inside out. New collateral, bus stops, signage and bus designs were given a modern, yet timeless look in an effort to appeal to a younger audience while establishing a unique visual identity that would last them well into the future.


Ridership increased 5% over the previous year and public perception in general has improved. The new brand appeals to a younger, professional audience as public transportation being viewed as a more viable option for a growing number people. MDR outlined a more comprehensive plan on how the brand could expand to accommodate added services such as light rail in the future.