When a Texas grocery giant wanted to showcase all the great things they do around the state, they looked to MDR to help tell the story. With custom illustrations, branded graphics, and animation, we developed a video that captures their brand persona. It also helped energize their more than 109,000 employees by bringing all their annual contributions and hard work to life because no store does more than H-E-B.

Showing a bag with the slogan "is kind of our bag".
Graphic showing 75 truckloads of water delivered.
Illustrated graphic showing HEB trucks on the move.
Showing 250,00+ holiday meals donated.
A graphic showing 75,600 bags of ice sold.
A graphic showing 33 million pounds of food has been donated.
Illustration explaining the HEB iconography used in the campaign.
Showing an illustrated graphic highlighting charitable contributions from HEB.