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Case Study: NEC Retail

Connecting with consumers

The power of a cooperative


NEC Retail




NEC Retail became the only not-for-profit customer owned retail electric provider in the State of Texas when they chose to enter the retail electricity market. As a cooperative NEC Retail can offer huge benefits to its customers that its competitors can’t. Together, NEC Retail and MDR embarked on a multi-year advertising campaign to educate the public and create awareness for the brand and the benefits it can provide its customers.


Since NEC Retail joined the deregulated market in 2006 they have averaged over 10% customer gains each year and nearly doubled their total customers. NEC Retail now has customers in over 100 counties in the State of Texas and their coverage area continues to expand each year.