We get it: if you’re just getting into digital marketing, it can feel like learning a new language. Email campaigns? Target audiences? Pay-per-what? While it can be a little daunting, the worst thing you can do is miss out on the value digital marketing can bring your business. We think...
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If you’re just getting started with digital marketing and you’re planning your first campaign, you may be overwhelmed. There are a lot of critical aspects to digital marketing, but the most important thing might surprise you. For this week’s article, we interviewed Quinton Smithwick, the Digital Media Manager for MDR...
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At MDR, we’re big fans of integrating digital marketing with traditional strategies, but in this article, we’re highlighting some of the benefits you’ll get from digital campaigns. If numbers are important to you, digital marketing has many advantages you should incorporate into your marketing strategy ASAP. Advantage #1: You’ll Get...
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First off: Digital marketing is here to stay Letters. Photo albums. Phone calls. Even blind dates! Over the last few decades, we’ve seen that where there’s a will to go digital, there’s a way. So it’s no wonder that marketers are placing more and more emphasis on digital in their…
Today’s digital world is more diverse than ever before, with cryptocurrencies, the Metaverse, and Tik Tok dominating the headlines. With how “digital” life has become, does it even make sense to spend money on traditional advertising? The answer may surprise you. In 2022, it’s more relevant than ever to advertise...
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On February 25, 2022, at the American Advertising Federation “ADDY” Awards, MDR walked away with the top awards for some of its best branding and creative work for clients in the Corpus Christi, Houston, and San Antonio metro areas. Collecting “Best of Show” for its work on the Champs Meat...
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At MDR, we work toward two simple goals: keeping our clients happy today—and looking to what’s next so we can keep ‘em happy tomorrow. It’s an idea that we’ve delivered on since opening our doors in the 1970s. But as many of us recall, those days in advertising looked a...
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Stephen Rybak, MDR’s Principal and Chief Creative Officer, was recently invited to speak at the AAF presentation on branding—hosted at the Bay Jewel, and facilitated by Larry Tucker from the Goodway Group. Rybak was also joined by Emily Zertuche of Visit Corpus Christi, and Lorette Williams of Del Mar College. Stephen shared insights on how we build brands with ambition, along with examples...
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Add Images to your Google Search Ads Google has made a series of changes this year around Google Ads. Some were great (delayed death of the cookie) and others left us wondering where Google was going with this (sunsetting +modified +broad +match terms). Earlier this year though, Google started slowly...
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Like many businesses today, NavyArmy Community Credit Union is facing a staff shortage, with positions open in the Coastal Bend and Rio Grande Valley. To attract potential job seekers, MDR got to work developing a campaign promoting key benefits such as work/life balance, the college tuition reimbursement program and excellent...
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