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Sherry Robeson

I am a resourceful marketer who loves to solve problems. I am known for my keen eye for untapped potential, penchant for clever ideas & knack for creative win-win solutions. I'm currently the Director of Marketing & Brand Innovation for MDR. Prior to joining MDR, I spent 15 years managing results-driven marketing for Fortune 500 brands.

Two marketing executives review numbers from a recent digital marketing campaign.

What should a good digital marketing campaign include?

By News
If you’re just getting started with digital marketing and you’re planning your first campaign, you may be overwhelmed. There are a lot of critical aspects to digital marketing, but the most important thing might surprise you. For this week’s article, we interviewed Quinton Smithwick, the Digital Media Manager for MDR...
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Showing a woman using a smartphone.

Will digital marketing replace traditional marketing?

By News
Today’s digital world is more diverse than ever before, with cryptocurrencies, the Metaverse, and Tik Tok dominating the headlines. With how “digital” life has become, does it even make sense to spend money on traditional advertising? The answer may surprise you. In 2022, it’s more relevant than ever to advertise...
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Stephen Rybak Highlights Branding Best Practices at AAF Branding Roundtable

By News
Stephen Rybak, MDR’s Principal and Chief Creative Officer, was recently invited to speak at the AAF presentation on branding—hosted at the Bay Jewel, and facilitated by Larry Tucker from the Goodway Group. Rybak was also joined by Emily Zertuche of  Visit Corpus Christi, and Lorette Williams of  Del Mar College. Stephen shared insights on how we build brands with ambition, along with examples...
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New Google Search Ad features

By News
Add Images to your Google Search Ads Google has made a series of changes this year around Google Ads. Some were great (delayed death of the cookie) and others left us wondering where Google was going with this (sunsetting +modified +broad +match terms). Earlier this year though, Google started slowly...
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Showing the NavyArmy hiring campaign featuring a graphic showing someone working in a call center.

Client Feature: NavyArmy Hiring Campaign

By News
Like many businesses today, NavyArmy Community Credit Union is facing a staff shortage, with positions open in the Coastal Bend and Rio Grande Valley. To attract potential job seekers, MDR got to work developing a campaign promoting key benefits such as work/life balance, the college tuition reimbursement program and excellent...
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